My Services

I define the strategy, then I design everything that comes out of it. Every project starts with the thinking and ends with a brand you can use.

Brand Direction Sprint

Figure out who your brand is, and build the world around it.

What we build together
  • Your audience, sharply defined: who they are and what they're really buying
  • Positioning, and what makes you the obvious choice
  • Brand story, messaging, and tone of voice
  • Visual direction, palette, and moodboards for the whole brand world
  • A set of AI-built visuals that show the direction in action
Who it’s best for

Founders with a product but a brand that doesn't feel figured out yet.

About 4 weeksStart Brand Direction

Launch Campaign Sprint

One idea, built out into the whole moment.

What we build together
  • A central campaign concept and story
  • Key visuals and mockups
  • A launch content sequence for social
  • Email and landing page direction
  • Short-form and UGC concepts
  • Ad concepts and a launch content calendar
  • A production brief your team or collaborators can run with
Who it’s best for

Founders launching, relaunching, or rebranding.

About 5–6 weeksPlan a launch

Content Library Sprint

Stop guessing what to post.

What we build together
  • 3 to 5 content pillars
  • Repeatable series and formats
  • Hooks and opening lines
  • Short-form video concepts
  • Shot lists and creator briefs
  • A 30-day content calendar
  • AI-generated example mockups for how each format should look
Who it’s best for

For brands whose feed hasn't caught up to their product yet.

About 3–4 weeksBuild your content
After a sprint

Ongoing Creative Direction

Some founders want me to stay on. For select clients, I stay close as your external creative lead: concepts, direction, consistency, and launch planning as things come up. Strategic and creative, not daily posting or account management.

This comes after we've built something together, once we know we're a fit.

Not sure which one you need?

That's normal, and that's why I'm here! Tell me what you're building and where you're stuck, and we'll get started together at the right place.

Tell me what you're buildingaerincwang@gmail.com