Meet Aerin

I spent five years in corporate finance, thinking about brands the whole time (oops). So I went back for my MBA at Dartmouth Tuck, pivoting into the thing I couldn't stop thinking about. Then I ran an experiment: could AI make something that actually feels made, if taste stayed the differentiator?

The videos hit! Viewers asked how I made them and, even more interesting, founders started asking me to shape their brands. So now that's what I do: help founders turn a product into a brand. Not a logo or a nice feed, but a whole world. The positioning, the story, the way it looks and sounds, and a system they can keep running long after we're done.

Here's what I believe: you know that feeling, the sparkling water you use like an accessory, the little pride when someone clocks your favorite athleisure set, the weird joy of being a person who uses that brand? That's the thing I build. Not louder, but something you feel. And because I came up on the business side, I read a brand and a P&L in the same glance: positioning you could defend to an investor, with a reason under every choice. I take the feeling just as seriously as the business, because to me, the art is all of it.