Hi, I’m Aerin!
I help founders turn a product they believe in into a brand people believe in too.
The brands I dream up
See it all on Instagram
What I do
Brand strategy, launch campaigns, and content systems for founder-led consumer brands. Strategy first, then scaled with AI: a full brand world in a fraction of the time and cost.
Brand Direction
Get clear on who you're for, what you stand for, and how you look: the strategic and visual foundation everything else builds on.
Launch Campaign
A product drop, rebrand, or big moment: the concept, the story, the visuals, the rollout. Everything you need to launch like you mean it.
Content System
Stop guessing what to post. A repeatable engine: pillars, formats, and direction your team can keep running.